We partnered with the US-based lifestyle eCommerce brand to build a full-funnel Klaviyo lifecycle automation system. In just 30 days, the client achieved a 124% lift in open rates, doubled their CTR, and cut manual email work by 80%.
A US-based lifestyle eCommerce brand selling sustainable home essentials struggled to keep customers engaged after their first purchase. While their products were popular with new buyers, repeat orders lagged, and retention campaigns took too much manual effort.
Emails had to be built from scratch every week, with no automation to capture missed opportunities like cart abandonment or reactivation. As a result, revenue leaked through churn, and the team was spending hours creating emails instead of scaling campaigns.
The brand had built its reputation on eco-friendly and sustainable home products, catering to a growing base of socially conscious consumers. But like many D2C eCommerce brands, they faced three key realities:
For a business in a competitive D2C space, automated lifecycle marketing was essential to scale retention and free up resources.
Before partnering with YellowInk, the client’s email marketing strategy was underperforming due to:
This created lost revenue opportunities, slow workflows, and disengaged customers.
YellowInk deployed a four-part automation framework through Klaviyo, built around retention, personalisation, and efficiency:
We designed and launched automated flows for the full customer journey, including:
Each flow was tailored using Shopify data, such as purchase frequency, order history, and customer tags.
By integrating Shopify with Klaviyo, we activated real-time events:
Every email was tagged and tracked in GA4. This allowed monitoring of:
By shifting from weekly manual campaigns to automated flows, the marketing team reduced time spent on repetitive work. Campaign creation became modular and scalable, freeing up bandwidth for creative testing and strategy.
Open Rates
Click-Through Rates (CTR)
Workload Reduction
Customer Retention
Revenue Impact
What did we do in terms of practice? Here is an example.
A cart abandonment flow recovered 14% of previously lost checkouts in the first two weeks. The post-purchase thank-you flow generated 41% higher product review submissions, building trust and social proof. A win-back campaign brought back 11% of customers who hadn’t purchased in 90-plus days.
In a month, this US lifestyle eCommerce brand transformed its email marketing with Klaviyo lifecycle automation. With 43% open rates, double the CTR, and 80% less manual effort, the brand runs a leaner, smarter, and higher-performing retention engine.
YellowInk helps eCommerce brands achieve the same. If your emails aren’t retaining customers or your team is drowning in manual work, it’s time to build a lifecycle automation system that scales.
Contact us today to turn your email into a growth channel.
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