2x CTR Growth and 22% Revenue Share from Email with Klaviyo Automation in 30 Days
Key Results
INCREASE IN CLICK-THROUGH RATE
EMAIL CONTRIBUTION TO REVENUE
IN CAMPAIGN CREATION TIME
Turning one-time buyers into repeat customers through lifecycle email
The client is a US-based eCommerce brand selling sustainable home essentials. While the brand had built strong traction with first-time buyers, repeat purchases remained low.
Email marketing was heavily manual, with campaigns created from scratch each week. There were no automated journeys to guide customers after signup or purchase, which meant missed opportunities across the customer lifecycle.
In a competitive D2C market where acquisition costs continue to rise, the brand needed a system that could improve retention, increase repeat orders and reduce manual effort.
Lack of automation and personalisation led to lost revenue and inefficiency
The brand had no lifecycle automation in place, including welcome sequences, cart recovery or reactivation flows. This resulted in lost conversions and weak customer retention.
Customer data from the store was not being used effectively, which meant emails were not aligned with user behaviour or preferences. At the same time, the marketing team spent several hours each week creating campaigns manually, slowing down execution and limiting scalability.
These issues led to lower engagement, fewer repeat purchases and missed revenue opportunities.
We built a behaviour-driven Klaviyo system focused on retention and efficiency
IMPLEMENTED FULL LIFECYCLE AUTOMATION
We created automated flows covering the entire customer journey, including welcome emails, cart abandonment recovery, post-purchase engagement and win-back campaigns. Each flow was designed to trigger at key moments to maximise relevance.
ACTIVATED PERSONALISATION USING REAL-TIME DATA
We integrated store data to deliver personalised product recommendations, behavioural triggers and targeted messaging based on browsing and purchase activity.
STREAMLINED WORKFLOWS AND TESTING
Campaign creation was simplified using reusable templates, while ongoing testing of subject lines, timing and content helped improve performance across all flows.
Automation and personalisation delivered stronger engagement and revenue growth
INCREASE IN CLICK-THROUGH RATE
CTR improved from 3.4% to 7.8% through targeted messaging and better call-to-action placement.
EMAIL CONTRIBUTION TO REVENUE
Email-driven revenue increased from 12% to 22% within 30 days.
IN CAMPAIGN CREATION TIME
Weekly email workload dropped from 5–6 hours to under 1 hour, freeing up time for strategy and optimisation.
“The automation system has completely changed how we approach email marketing. We are now engaging customers at the right moments, recovering lost sales and generating consistent revenue without increasing workload.”