96% Data Accuracy and 5x Faster Reporting for UK Retail Chain with Unified Analytics System
Key Results
REPORTING ACCURACY
REPORTING TIME REDUCTION
INCREASE IN NEW CUSTOMER ACQUISITION
Bringing clarity to multi-channel marketing data across a national retail business
The client is a UK-wide hair and beauty retail chain operating both physical stores and a fast-growing eCommerce platform. Their marketing efforts spanned multiple channels, including paid media, SEO, social advertising and email.
While activity levels were high, reporting was fragmented. Each team worked with separate tools and datasets, creating delays and inconsistencies in performance tracking. Leadership lacked a clear, real-time view of what was working, which made decision-making slower and less reliable.
The business needed a unified analytics system that could bring all data into one place, improve accuracy and provide faster insights.
Disconnected data and manual reporting slowed decisions and reduced trust
Marketing, finance and analytics teams operated in silos, each using different data sources and definitions. This created conflicting reports and reduced confidence in the numbers.
A large amount of time was spent manually compiling data, which increased the risk of errors and delayed reporting cycles. By the time insights reached leadership, campaigns had already overspent or underperformed.
Without a single source of truth, teams struggled to align on performance, making it difficult to scale campaigns effectively or allocate budgets with confidence.
We built a unified analytics system focused on accuracy, visibility and alignment
CONNECTED ALL DATA SOURCES INTO ONE PLATFORM
We integrated data from analytics, paid media, email and product systems into a central dashboard, ensuring all channels could be tracked in one place with consistent attribution.
ESTABLISHED DATA GOVERNANCE AND STANDARDISATION
We introduced standard naming conventions, aligned attribution models and implemented validation checks to improve accuracy and consistency across all reports.
CREATED ROLE-SPECIFIC DASHBOARDS AND AUTOMATION
Custom dashboards were built for marketing, finance and leadership, each focused on relevant metrics. Reporting was automated with frequent data refreshes, allowing teams to act quickly on performance insights.
Improved data accuracy and faster reporting enabled better decision-making
REPORTING ACCURACY
Accuracy improved from 71% to 96%, creating trust in performance data across teams.
REPORTING TIME REDUCTION
Weekly reporting time dropped from over 5 hours to under 30 minutes.
INCREASE IN NEW CUSTOMER ACQUISITION
Better visibility into channel performance enabled smarter budget allocation and growth.
“The unified dashboard has transformed how we work with data. We now have a clear view of performance across all channels, and decisions are faster, more accurate and aligned across teams.”