We help businesses stay visible as search moves toward AI-generated answers and summaries. Our generative engine optimisation services are built to support discovery across modern search engines and generative platforms, so your brand appears when people ask questions, explore options, and look for trusted sources.
Search is shifting from links to AI-generated answers. Generative platforms summarise, compare, and cite sources before users click. GEO helps your content become the kind of source these platforms reference when people ask questions in your category.
1.5B+
Monthly users of Google’s AI Overviews
13% +
Of searches triggered AI Overviews
58.5%
Of searches end without a website click
74%
Of marketers already use AI in SEO workflows
Generative platforms choose sources they can interpret quickly and trust consistently. GEO prepares your pages to be understood clearly, so your brand has a stronger chance of being cited when people ask questions, compare services, or research options. This supports visibility even when users never click a traditional result.
When AI platforms cite your business, it acts like a credibility signal. GEO strengthens the foundations behind that trust by improving clarity, structure, and supporting signals across your site, so your business is represented accurately and confidently. That means users arrive with more context and stronger intent.
Real Results
Real screenshots from our clients’ analytics dashboards
Content Performance Increase
100% Organic Traffic
Profile Views Increase
35K Organic Impression in 7 Days
Client Testimonials
How We Do
Generative platforms answer questions by pulling from sources they understand and trust. Each platform works slightly differently, but all of them rely on clarity, structure, and consistency. Our GEO services are designed to help your content perform across these environments without fragmenting your strategy.
People now search by asking full questions, not just typing short phrases. We optimise your content to align with how answers are framed and delivered by generative platforms. This helps your pages surface when users look for explanations, comparisons, and guidance related to your services.
Microsoft Copilot draws from indexed web content, business information, and structured sources. We prepare your site so your services, expertise, and positioning are easy for Copilot to interpret, increasing the likelihood of your brand appearing in assisted search and productivity-based queries.
Gemini is closely integrated with Google’s search ecosystem. We optimise your content to support visibility within AI-generated summaries and enhanced search experiences, while maintaining strong alignment with traditional organic search performance.
ChatGPT often references well-structured and authoritative sources when responding to user queries. We optimise your content so your expertise is easy to identify, consistent across topics, and suitable for being cited in conversational and exploratory searches.
Perplexity places strong emphasis on source-backed answers. We align your content with the formats and signals it uses to surface reliable information, helping your site appear in cited responses and research-focused queries.
Claude favours clear context and thoughtful explanations. We refine your content so complex topics are explained cleanly and logically, helping your business appear when users ask detailed or research-driven questions.
Why Us
A simple conversation to understand your goals and build an SEO strategy designed for Google, AI search, and long-term growth.
Proven Results. Trusted by Professionals, Creators & Business Leaders
Financial Advisory Leader
In just ninety days, YellowInk helped a senior financial advisory leader build a visible, respected digital presence that converted into measurable business value—without disrupting daily operations.
Connection Acceptance Rate
46%
Qualified Meetings
25+ / quarter
Warm Pipeline Value
USD 480K
Search Appearances
+220%
Crypto Marketing Agency
In ninety days, the crypto marketing agency founder built a credible voice in the Web3 space, increased visibility across the platform and developed a steady flow of inbound conversations.
New Followers
1,150
Weekly Profile Visits
4.3x
Qualified Enquiries
9
Avg. Post Engagement
128%
Our Process
Generative Engine Optimisation works best when it follows a clear, structured approach. We focus on making your business easy for generative platforms to understand, trust, and reference. Each step builds on the last, so visibility compounds over time across AI-led discovery experiences.
We start by understanding how your business is currently represented across generative platforms. This includes reviewing your website, services, content depth, and how AI tools respond to questions related to your industry. We assess how your expertise is interpreted and where gaps exist before any optimisation begins.
Next, we map the questions, topics, and comparisons that generative platforms surface when users research businesses like yours. This helps us identify where your brand should be referenced, but currently is not. We prioritise opportunities based on relevance, clarity, and long-term value rather than surface-level visibility.
Generative platforms rely heavily on structure and context. We refine your site architecture, page layouts, and internal connections so your content is easy to interpret and logically grouped. This helps AI systems recognise what you do, how your services connect, and where your expertise sits within your industry.
We optimise existing content and create new pages where needed to align with how generative engines form answers. This includes improving explanations, expanding context, and ensuring your content addresses the full scope of user questions. The goal is to make your content suitable for use within AI-generated summaries while remaining clear and helpful for readers.
Generative platforms favour sources they can rely on. We strengthen signals that support credibility, including consistency across content, supporting references, and relevant external mentions. These signals increase the likelihood of your business being cited accurately and consistently across generative platforms.
Generative discovery continues to evolve. We monitor how your content appears across platforms, review performance, and refine based on real-world behaviour. As new questions and topics emerge, we expand coverage to strengthen your position and support sustained visibility over time.
FAQs
Got questions? We’ve got answers.
Generative Engine Optimisation is the process of preparing your content so it can be understood, trusted, and referenced by AI-powered platforms that generate answers instead of lists of links. It focuses on clarity, structure, and credibility, helping your business appear in AI-generated summaries, explanations, and recommendations.
Traditional SEO focuses on rankings and clicks from search results pages. GEO focuses on visibility within AI-generated answers where users may never click a result. While both work together, GEO prioritises how content is interpreted, summarised, and cited by generative platforms.
GEO helps your content perform across generative platforms such as ChatGPT, Google’s AI summaries, Perplexity, Claude, Gemini, and Copilot. Each platform uses different signals, but all rely on clear, well-structured, and consistent information.
GEO does not replace SEO. It builds on strong SEO foundations and extends them into AI-led discovery. Businesses that combine traditional SEO with GEO are better positioned to stay visible as search behaviour continues to evolve.
GEO is a long-term strategy. Early visibility improvements may appear within a few months, but a stronger presence and consistent references build over time. Results improve as your content library grows and your site becomes a more reliable source for generative platforms.
Have a straightforward conversation with us and understand how your content can be prepared for generative platforms that summarise, reference, and recommend businesses. We’ll walk you through how we help brands improve clarity, credibility, and visibility across AI-led discovery experiences.
