Client Overview
A fast-growing fashion D2C brand in India aimed to boost engagement from their email marketing campaigns. Their previous email templates were not mobile-friendly, lacked visual appeal, and performed inconsistently across devices and inbox clients.
The Challenge
The brand’s email engagement was dropping due to:
- Non-responsive templates across mobile/tablet
- Inconsistent formatting in Gmail/Outlook
- No dark mode support
- Design inconsistency with the brand’s visual identity
- High design-to-deployment time for every new campaign
The Strategy
We delivered a mobile-first, modular email design system to reduce design effort and drive engagement:
Mobile-Optimized Frameworks
- Designed from scratch using dark-mode compatible layouts
- Built templates to scale for both product-focused and editorial emails
Modular Blocks for Faster Rollouts
- Reusable sections (hero, promo grid, CTA, social, footer)
- Enabled the brand’s internal team to drag-and-drop modules in future
Cross-Platform Rendering Tests
- Verified compatibility across Gmail, Outlook, Apple Mail, and mobile clients
- Tested for dark/light mode behavior and image scaling issues
Visual Design Enhancement
- Used vibrant, brand-consistent typography and CTA placements
- Ensured balance of image and text for fast load times
Tools Used
Figma · BeeFree · Litmus · MJML · Mailchimp
Results Achieved
Our conversion-focused redesign and optimization of the client’s email templates led to measurable improvements:
-
Click-Through Rate (CTR):
Boosted from 5.3% to 11.8% through strategic CTA placement and responsive design. -
Mobile Compatibility:
Enhanced from 67% to 100%, ensuring flawless rendering across all mobile email clients. -
Average Email Engagement Time:
Increased from 13 seconds to 34 seconds, reflecting better readability, content flow, and visual hierarchy. -
Design-to-Deploy Turnaround:
Streamlined from 4 days to less than 2 days by implementing reusable design modules and optimized workflows.
