Inbox Placement Optimization for B2B SaaS Brand (UK)
With poor inbox placement, flagged domain reputation, and dismal open rates threatening their outbound efforts, this UK-based SaaS company turned to us to fix the fundamentals. In just 30 days, we rebuilt their email infrastructure, executed a technical warm-up strategy via Eloqua, and helped them scale to 99% inbox placement, 21% open rates, and a “Good” domain reputation—restoring their pipeline and marketing ROI.
Client Overview:
Our client is a B2B SaaS provider based in the UK, offering enterprise collaboration solutions for mid-to-large-sized teams. As a rapidly scaling startup, their email marketing efforts were being crippled by poor deliverability, significantly affecting demo bookings and lead nurturing efforts.
The Challenge:
Despite strong campaign content, the client’s email metrics were underperforming:
- Inbox placement below 60%
- Domain flagged as “Bad” on major deliverability tools
- Open rates stuck at 3–6%
- Emails landing in spam across Gmail and Outlook
- Lack of DNS setup and warm-up protocol
These issues led to low lead engagement, diminished sender reputation, and reduced pipeline conversion.
The Strategy
We implemented a 3-step deliverability restoration framework:
1. Technical Repair & Authentication Setup
- Audited domain using Google Postmaster Tools and MXToolbox
- Fixed SPF, DKIM, and DMARC records
- Set up subdomain delegation for marketing sends
2. Warm-Up & Reputation Recovery
- Gradual IP and domain warm-up using Eloqua’s automation
- Daily volume ramp-up and engagement tracking
- Blacklist monitoring and bounce cleanup
3. Segmentation & Sending Logic
- Segmented active vs. inactive contacts
- Created deliverability-safe email flows
- Implemented time-zone smart sending and spam trap avoidance
Tools Used
Eloqua · Google Postmaster Tools · GlockApps · MXToolbox · Mailreach
Results within 30 Days
- Inbox Placement: Improved from 58% to 99%
- Domain Reputation: Shifted from Bad to Good
- Open Rate: Increased from 3.4% to 21%
- Spam Complaint Rate: Reduced from >2% to <0.5%
Client Overview:
Our client is a B2B SaaS provider based in the UK, offering enterprise collaboration solutions for mid-to-large-sized teams. As a rapidly scaling startup, their email marketing efforts were being crippled by poor deliverability, significantly affecting demo bookings and lead nurturing efforts.
The Challenge:
Despite strong campaign content, the client’s email metrics were underperforming:
- Inbox placement below 60%
- Domain flagged as “Bad” on major deliverability tools
- Open rates stuck at 3–6%
- Emails landing in spam across Gmail and Outlook
- Lack of DNS setup and warm-up protocol
These issues led to low lead engagement, diminished sender reputation, and reduced pipeline conversion.
The Strategy
We implemented a 3-step deliverability restoration framework:
1. Technical Repair & Authentication Setup
- Audited domain using Google Postmaster Tools and MXToolbox
- Fixed SPF, DKIM, and DMARC records
- Set up subdomain delegation for marketing sends
2. Warm-Up & Reputation Recovery
- Gradual IP and domain warm-up using Eloqua’s automation
- Daily volume ramp-up and engagement tracking
- Blacklist monitoring and bounce cleanup
3. Segmentation & Sending Logic
- Segmented active vs. inactive contacts
- Created deliverability-safe email flows
- Implemented time-zone smart sending and spam trap avoidance
Tools Used
Eloqua · Google Postmaster Tools · GlockApps · MXToolbox · Mailreach
Results within 30 Days
- Inbox Placement: Improved from 58% to 99%
- Domain Reputation: Shifted from Bad to Good
- Open Rate: Increased from 3.4% to 21%
- Spam Complaint Rate: Reduced from >2% to <0.5%