Client Overview

A US-based lifestyle eCommerce brand offering sustainable home essentials approached YellowInk Digital to improve customer engagement and reduce dependency on manually triggered campaigns. Their key goal was to implement Klaviyo lifecycle automation across the buyer journey and drive repeat purchases through targeted email flows.

The Challenge

Before automation, the client’s email marketing faced serious limitations:

• No post-purchase or cart recovery flows in place
• Weekly manual campaigns took 5–6 hours to build
• Low repeat purchase rates and churn among new buyers
• Inability to act on Shopify customer behavior data
• No real-time triggers between website actions and email journeys

This resulted in lost revenue, slow team operations, and inconsistent communication.

The Strategy: Full-Funnel Klaviyo Lifecycle Automation Setup

Our team designed and implemented an integrated email strategy focused on automation, personalization, and performance tracking.

1. Behavior-Driven Flow Design

We mapped and launched lifecycle flows including:

• Welcome Series
• Cart Abandonment
• Post-Purchase Thank You & Review Requests
• Winback/Reactivation Campaigns

Each flow was personalized using:

• Shopify customer tags
• Order history and product preferences
• Purchase frequency and time since last order

2.  Engagement & Performance Tracking

To measure real outcomes, we:

• Set up UTM-tagged Klaviyo flows linked to Google Analytics 4
• Enabled open/click tracking at the flow and message level
• Monitored unsubscribe/bounce/drop-off at each stage

This gave real-time clarity into email health and conversion quality.

3. On-Site Trigger Integration with Shopify

We connected Klaviyo and Shopify to create real-time, behavior-triggered journeys, including:

• Abandoned cart emails triggered by specific product interest
• Personalized product recommendations using dynamic blocks
• Exit-intent emails and browse abandonment flows

4. Flow Optimization and A/B Testing

We continuously optimized performance by:

• A/B testing subject lines, time delays, and send times
• Analyzing drop-off points in flows
• Adjusting cadence for different buyer personas

Tools Used

• Klaviyo
• Shopify
• Google Analytics 4
• Zapier
• Canva (for branded email templates)

Results Achieved in Just 30 Days

Open Rate Improvement

• From 19.2% → 43.1%
• Boosted by segment-specific subject lines and clean list hygiene

2X Click-Through Rate

• From 3.4% → 7.8%
• Achieved through product-driven personalization and CTA clarity

Time Saved

• Weekly time spent on email creation reduced from 5–6 hours to under 1 hour
• Enabled by end-to-end automation of core flows

Key Takeaways

• Klaviyo lifecycle automation helps free up team bandwidth and boost revenue from existing customers
• Integration with Shopify ensures flows are triggered by real behavior, not guesswork
• Strong creative paired with good segmentation is the foundation of lifecycle ROI

Ready to Automate Your E-Commerce Emails?

Get in touch with YellowInk Digital to see how we can help you implement Klaviyo-powered flows tailored to your brand’s growth stage and customer lifecycle.