Client Overview

A growing tech insights blog based in India approached YellowInk Digital to improve its visibility on search engines. Despite having a library of content, the site wasn’t attracting organic traffic or ranking for core keywords in the developer tools and SaaS ecosystem space.

The Challenge

Key problems that were limiting the site’s search performance:

• Low keyword rankings across all core pages
• Weak technical SEO (slow speed, no schema, poor crawlability)
• Disorganized internal linking and thin content
• High bounce rates and low time-on-page
• No strategic focus on search intent or cluster planning

The Strategy

We implemented a full-funnel SEO strategy focused on fixing foundational issues and building topical authority:

Technical SEO Audit & Fixes

• Addressed speed, indexing, redirects, broken links
• Added schema markup for blogs and articles
• Improved core web vitals for mobile

Keyword Mapping & Cluster Planning

• Researched and mapped keywords by content theme
• Identified pillar pages and supporting blog content
• Aligned on search intent (informational, commercial, navigational)

Content Optimization & Interlinking

• Rewrote top 15 blogs with SurferSEO and Ahrefs guidance
• Created internal links between cluster articles
• Added custom graphics and comparison tables to increase dwell time

Performance Monitoring & Adjustments

• Monitored ranking progress and CTR via Google Search Console
• Ran A/B meta title and featured snippet tests

Tools Used

Ahrefs · Screaming Frog · SEMrush · Google Search Console · SurferSEO · GA4

Results Achieved (within 60 days)

• Monthly Organic Traffic:
  Grew from approximately 4,300 to over 13,100, achieving a 3x increase in search-driven visits through technical SEO fixes, keyword targeting, and content clustering.
•  Top 3 Keyword Rankings:
  Improved from just 2 to 9 keywords ranking in the top 3 positions on Google — driven by structured content optimization, better interlinking, and intent-focused keyword mapping.
• Average Bounce Rate:
  Dropped from 72% to 50%, thanks to faster load times, improved page structure, and more relevant content that aligned with user search intent.
• Average Time on Site:
  Increased from 56 seconds to 2 minutes and 12 seconds, indicating higher engagement through the addition of interactive content like comparison tables, visuals, and better internal navigation