Client Overview:

Our client is a B2B SaaS provider based in the UK, offering enterprise collaboration solutions for mid-to-large-sized teams. As a rapidly scaling startup, their email marketing efforts were being crippled by poor deliverability, significantly affecting demo bookings and lead nurturing efforts.

The Challenge:

Despite strong campaign content, the client’s email metrics were underperforming:

• Inbox placement below 60%
• Domain flagged as “Bad” on major deliverability tools
• Open rates stuck at 3–6%
• Emails landing in spam across Gmail and Outlook
• Lack of DNS setup and warm-up protocol

These issues led to low lead engagement, diminished sender reputation, and reduced pipeline conversion.

The Strategy

We implemented a 3-step deliverability restoration framework:

1. Technical Repair & Authentication Setup

• Audited domain using Google Postmaster Tools and MXToolbox
• Fixed SPF, DKIM, and DMARC records
• Set up subdomain delegation for marketing sends

2. Warm-Up & Reputation Recovery

• Gradual IP and domain warm-up using Eloqua’s automation
• Daily volume ramp-up and engagement tracking
• Blacklist monitoring and bounce cleanup

3. Segmentation & Sending Logic

• Segmented active vs. inactive contacts
• Created deliverability-safe email flows
• Implemented time-zone smart sending and spam trap avoidance

Tools Used

Eloqua · Google Postmaster Tools · GlockApps · MXToolbox · Mailreach

Results within 30 Days

• Inbox Placement: Improved from 58% to 99%
• Domain Reputation: Shifted from Bad to Good
• Open Rate: Increased from 3.4% to 21%
• Spam Complaint Rate: Reduced from >2% to <0.5%