2.6x Sales Growth for US Footwear Brand with PPC and Shopping Feed Optimisation in 90 Days
Key Results
INCREASE IN ONLINE SALES
REDUCTION IN COST PER PURCHASE
PRODUCT FEED APPROVAL RATE
Improving visibility and performance in a competitive footwear market
The client is a US-based footwear brand offering a wide range of products, including running shoes, sandals, sneakers and kids’ footwear. While demand for their products was strong, their paid campaigns were not delivering consistent results.
In a category where customers actively compare options before purchasing, visibility across search and shopping platforms is critical. However, the brand’s existing setup limited product exposure and reduced campaign efficiency.
To scale profitably, they needed a structured PPC system supported by a fully optimised shopping feed and clear targeting strategy.
Poor feed quality and broad targeting reduced conversions
A large portion of the product catalogue had missing or incomplete attributes, which affected eligibility across shopping platforms and limited impressions.
Campaigns relied on broad keyword targeting, attracting low-intent traffic and increasing costs without improving sales. Product titles and descriptions lacked detail, making it harder to match high-intent search queries.
Performance Max campaigns were inconsistent due to unclear product data, while landing pages did not always align with user intent, leading to higher drop-offs.
We built a structured PPC system supported by a high-quality product feed
OPTIMISED SHOPPING FEED AND PRODUCT DATA
We audited and enriched the product feed by adding missing attributes such as size, colour, material and identifiers. Titles and descriptions were rewritten to match real search behaviour, improving visibility for high-intent queries.
RESTRUCTURED PERFORMANCE MAX AND SEARCH CAMPAIGNS
Campaigns were reorganised by product category to improve budget control and targeting. Search campaigns were refined using intent-based keywords, supported by a strong negative keyword strategy to reduce wasted spend.
ALIGNED LANDING PAGES WITH USER INTENT
Users were directed to product-specific pages rather than general categories, creating a smoother journey from click to purchase and improving conversion rates.
Better targeting and cleaner data delivered stronger sales and efficiency
INCREASE IN ONLINE SALES
Optimised campaigns drove a significant rise in high-intent purchases.
REDUCTION IN COST PER PURCHASE
Improved targeting and feed accuracy reduced wasted spend and improved efficiency.
PRODUCT FEED APPROVAL RATE
Feed optimisation increased approval rates from 63% to near full visibility across shopping platforms.
“The improvements to our campaigns and product feed made a clear difference. We are now reaching the right customers, spending more efficiently and seeing consistent growth in sales.”