143% More Leads and 6.2x ROAS for UK Home Services Business in 90 Days

The client is a UK-based home services business offering plumbing, heating and home improvement services across multiple counties. While the company had built a strong reputation through referrals and repeat customers, its digital presence did not reflect this strength. Competitors with well-optimised websites and aggressive paid campaigns were dominating local search results. As more homeowners relied on mobile and location-based searches to find services, the business was missing out on high-intent leads. To compete effectively, the client needed a structured strategy to improve visibility, capture local demand and generate consistent enquiries.

The website lacked location-specific service pages, making it difficult to rank for high-intent local searches. The Google Business Profile was under-optimised, with limited information and weak review signals, reducing competitiveness in map results. Paid campaigns relied on broad keywords, attracting irrelevant traffic and increasing costs. At the same time, there was no clear tracking system for calls and enquiries, making it difficult to measure performance or optimise effectively. These issues led to high cost per lead, inconsistent enquiry volume and missed opportunities in key service areas.