Website Redesign Doubled Client Enquiries for UK Law Firm in 60 Days
Key Results
INCREASE IN CLIENT ENQUIRIES
REDUCTION IN MOBILE BOUNCE RATE
PAGE LOAD SPEED
Strengthening credibility through a modern, high-performing website
The client is a UK-based law firm with over two decades of experience advising corporate and individual clients. While the firm had built a strong reputation offline, its website did not reflect this credibility. The design was outdated, navigation was unclear and mobile performance was poor. In a category where trust and professionalism are critical, the website created friction instead of confidence. To compete effectively and capture high-intent searches, the firm needed a modern, structured website that could support both visibility and lead generation.
Poor user experience and weak SEO were limiting enquiries
The existing website suffered from high bounce rates, particularly on mobile, due to slow load times and a confusing layout. Without a clear SEO framework, the firm struggled to appear in search results for key legal services, reducing discoverability. Even when users reached the site, the absence of strong calls to action made it difficult for them to take the next step. These issues resulted in lost enquiries and limited the firm’s ability to grow through digital channels.
We built a performance-driven website focused on usability, visibility and conversion
REBUILT WEBSITE WITH CLEAR STRUCTURE AND NAVIGATION
We designed a modern, mobile-first website with simplified navigation, making it easier for users to find relevant legal services and improving overall user experience.
IMPLEMENTED SEO AND CONTENT FRAMEWORK
We optimised metadata, introduced structured content and built an internal linking system to improve search visibility. Service pages were aligned with high-intent keywords to capture local traffic.
OPTIMISED PERFORMANCE AND CONVERSION ELEMENTS
We improved site speed through technical optimisation and introduced clear calls to action, including click-to-call buttons and service-specific enquiry forms, to increase conversions.
Improved user experience and visibility drove higher engagement and enquiries
INCREASE IN CLIENT ENQUIRIES
Monthly contact form submissions doubled from 21 to 43 within 60 days.
REDUCTION IN MOBILE BOUNCE RATE
Bounce rate dropped from 78% to 45%, reflecting a stronger mobile experience.
PAGE LOAD SPEED
Load time improved from 5.2 seconds to 2.6 seconds, enhancing usability and retention.
“YellowInk helped us transform our website into a platform that reflects our professionalism and expertise. The improved design, speed and structure have made it easier for clients to find us and get in touch. We have seen a clear increase in enquiries since the launch.”