Klaviyo Email Strategy Increased Engagement to 38% and Boosted Host Sign-Ups by 40%

The client is an influencer-led hospitality platform that connects travel creators with host properties through collaboration stays. As the platform grew, its email marketing did not evolve at the same pace. All subscribers received the same messages, regardless of whether they were hosts, creators or general users. This lack of structure reduced relevance and engagement, limiting the platform’s ability to convert interest into applications. To support expansion into new markets, the client needed a segmented and automated email system that could communicate effectively with different audience groups.

The email programme lacked segmentation, meaning different audience groups received the same content despite having different goals. Engagement levels were low, with open and click rates below expected benchmarks. Campaigns were created manually, slowing down execution and limiting consistency. There was no automated journey for new subscribers or inactive users, resulting in missed opportunities to nurture and re-engage. In addition, the team lacked clear reporting, making it difficult to understand performance or optimise campaigns effectively.