Define your audience, subject areas and point of view so people understand what you do and what you want to be known for.
Download a practical 90-day LinkedIn growth strategy created for founders. Learn how to strengthen your personal brand, optimise your profile, plan consistent content, grow the right network and turn LinkedIn conversations into qualified leads.
Includes a 30-day content calendar, adaptable post templates and a 20-minute daily engagement routine.
What's inside
This practical 90-day playbook helps founders build a stronger LinkedIn presence without posting at random. You will learn how to position your expertise, improve your profile, plan consistent content, grow a relevant network and turn attention into meaningful business conversations. For ongoing support, explore our LinkedIn marketing services.
The playbook also includes a 30-day LinkedIn content calendar and adaptable templates for opinion posts, personal stories, case studies, process posts, milestones and carousels.
REAL CLIENT RESULTS
The playbook is built around the same principles YellowInk uses to help founders strengthen their positioning, reach the right people and turn LinkedIn visibility into business conversations.
+220%
For a financial advisory founder after improving their positioning, profile and content strategy.
4.3x
For a crypto marketing founder following a profile rewrite and consistent, voice-matched content.
$1.2M
Generated through a focused LinkedIn strategy that helped increase qualified meetings from fewer than two per quarter to more than 25.
See how our LinkedIn ghostwriting strategy helped a founder increase profile visibility by 4.3× and generate qualified inbound opportunities.
Inside the playbook
01
Define your audience, subject areas and point of view so people understand what you do and what you want to be known for.
02
Improve your photo, banner, headline, About section, Featured content and recommendations to build authority and support lead generation.
03
Choose focused content pillars and create a sustainable posting schedule using authority, engagement and conversion-led content.
04
Follow a practical 20-minute daily routine, build relationships with the right people and grow a network aligned with your business goals.
05
Turn warm connections into relevant conversations without pitching too early, then track the signals that connect LinkedIn activity with pipeline.
06
Use a ready-made LinkedIn content calendar with adaptable templates for opinion posts, personal stories, case studies, milestones, lists and carousels.
DOWNLOAD THE FREE PLAYBOOK
Enter your details to get instant access to the playbook. It gives founders a practical LinkedIn strategy for building authority, publishing consistent content and creating more relevant business conversations.