2x CTR Growth for Fashion D2C Brand with Mobile-First Email Redesign in 45 Days
Key Results
INCREASE IN CLICK-THROUGH RATE
PTS INCREASE IN OPEN RATES
FASTER CAMPAIGN DEPLOYMENT
Fixing email performance for a mobile-first fashion audience
The client is a fast-growing D2C fashion brand in India selling apparel and accessories through its online store. Email marketing played a central role in driving revenue through collection launches, flash sales and editorial campaigns.
While the brand had built a strong subscriber base through influencer collaborations and promotions, campaign performance was inconsistent. Most users opened emails on mobile devices, yet the existing templates were designed primarily for desktop viewing.
In a highly competitive category where customers receive multiple promotional emails each week, the brand needed a faster, more reliable email system that delivered consistent performance across devices.
Poor mobile experience and slow execution limited engagement
The existing email templates were not responsive, causing layouts to break on mobile screens. Calls to action were difficult to tap, and visuals did not scale properly.
With increasing adoption of dark mode, emails often appeared unreadable due to poor contrast and formatting issues. At the same time, every campaign was built from scratch, leading to inconsistent branding and slow turnaround times.
These issues resulted in lower engagement, reduced reading time and missed opportunities during time-sensitive campaigns such as product launches and flash sales
We built a modular, mobile-first email system designed for speed and performance
CREATED A MODULAR EMAIL TEMPLATE SYSTEM
We designed reusable content blocks including hero banners, product grids and call-to-action sections. This ensured consistency across campaigns and reduced the need for repeated design work.
OPTIMISED FOR MOBILE AND DARK MODE
Templates were built with a mobile-first structure, featuring larger text, clear layouts and fast-loading visuals. Each design was tested across devices and inbox environments to ensure compatibility with dark mode.
IMPROVED VISUAL FLOW AND CTA STRUCTURE
We introduced a clear content hierarchy that guided users from headline to product highlights and finally to action. CTAs were made more prominent and easier to interact with on smaller screens.
Better design and faster execution delivered stronger engagement and conversions
INCREASE IN CLICK-THROUGH RATE
CTR improved from 5.3% to over 11%, driven by clearer layouts and stronger call-to-action placement.
INCREASE IN OPEN RATES
Open rates rose to 38–45%, supported by improved brand consistency and user trust.
CAMPAIGN DEPLOYMENT
Design-to-deploy time reduced from 4 days to under 2 days, enabling quicker campaign launches.
“The new email system made a clear difference to both performance and speed. Campaigns are easier to launch, look consistent across devices and deliver stronger engagement with our audience.”
Drive More Revenue with High-Converting Email Marketing
We helped a fashion D2C brand double its click-through rate, increase email open rates by 15 percentage points, and reduce campaign deployment time by 50% through a mobile-first email redesign, responsive templates and conversion-focused user journeys. Ready to turn every email campaign into a stronger revenue driver? Schedule a discovery call with one of our experts today!