Website Redesign Increased Online Orders by 2.8x for Local Restaurant in 60 Days

The client is a restaurant operating in a busy local area where most customers search and order food on their phones. A large share of demand comes from high-intent searches for nearby takeaway and delivery options. However, the restaurant’s existing website did not support this behaviour. Customers found it difficult to browse the menu, view prices or complete orders. As a result, the business relied heavily on third-party delivery platforms, which reduced margins. To improve profitability and customer experience, the restaurant needed a fast, reliable website with a seamless ordering system.

The existing website was slow, taking more than six seconds to load, which led to high drop-off rates. The mobile experience was inconsistent, with unclear navigation and difficult-to-use menu layouts. There was no built-in ordering system, forcing customers to rely on phone calls or external platforms. This also meant the restaurant had no control over customer data or remarketing opportunities. In addition, weak SEO structure limited visibility for local food searches. Together, these issues reduced conversions, increased dependency on third-party apps and impacted overall revenue.